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Apple have come a long way since their old 512k Macs. With the first commercial Graphical User Interface (GUI) hitting the market - it was no surprise that Apple has made the hit that it has. However, multiple changes have occurred since it’s foundation on April 1, 1976. This article will cover it’s design, advertising campaign and their products.
Design
Macs started with the same look as all other computers. However, it didn’t take long for Apple to incorporate colours to attract the viewers’ eye - especially those using Windows. This worked well while it lasted, however Apple decided there was a need to change to a simple, clean look: white. This was a very successful hit and quick made it’s way to all of Apple’s products. Their iMac’s, Macbooks/Powerbooks, iPods and accessories such as the Mighty Mouse were all transformed to white. Why was this a hit? Because it was simple, and effective. However, as of very recently, iPods have changed to a sleek black (in particular the iPod Touch and iPhone) and the iMac went aluminum in G6. The first Macbook to be released with the new aluminium look as apposed to white was the Macbook Air, released at Macworld 2008. With this new look going for them and reaching successful market share, it is likely that Apple is going to continue with this line of products.
Advertising and products after the jump… Continue reading »
